Privacy Policy

This privacy policy describes how Pure Earth Essences collects, uses, and protects your personal information when you use our online platform and services. Pure Earth Essences is committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Information We Collect

We collect information about you in various ways when you interact with our service. This includes information you provide directly to us, such as when you create an account, place an order, register for a workshop, request custom formulations, contact customer support, subscribe to marketing communications, or otherwise communicate with us. The types of information we may collect directly include your name, contact details (such as email address, phone number, shipping address, billing address), payment information, and any other information you choose to provide.

We also collect information automatically when you use our online platform. This may include your IP address, browser type, device information, browsing patterns, pages visited, and referring URLs. This information is collected through cookies and similar tracking technologies.

We may also receive information about you from third parties, such as payment processors, shipping providers, or analytics service providers, to facilitate our services.

How We Use Your Information

We use the information we collect for various business purposes, including to:

• Provide, operate, and maintain our services, including processing and fulfilling your orders, managing your account, and providing customer support.
• Process transactions and send you related information, including purchase confirmations and invoices.
• Send you technical notices, updates, security alerts, and support and administrative messages.
• Communicate with you about products, services, offers, promotions, and events offered by Pure Earth Essences and others, and provide news and information we think will be of interest to you (where you have consented to receive such communications).
• Personalize and improve our service and your experience, such as suggesting products or tailoring content.
• Monitor and analyze trends, usage, and activities in connection with our online platform.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Pure Earth Essences and others.
• Comply with our legal obligations.
• For any other purpose disclosed to you in connection with our service.

Legal Basis for Processing

We process your personal data based on several legal grounds:

• Your consent: Where you have given us clear consent to process your personal data for a specific purpose (such as sending you marketing communications).
• Performance of a contract: Where processing is necessary for the performance of a contract to which you are a party (such as processing your order and payment).
• Legal obligation: Where processing is necessary for compliance with a legal obligation that applies to us.
• Legitimate interests: Where processing is necessary for the purposes of the legitimate interests pursued by Pure Earth Essences or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data. Examples include improving our services, preventing fraud, and protecting our rights and property.

Sharing Your Information

We may share your personal information with third parties in the following circumstances:

• With vendors, service providers, and consultants who need access to such information to carry out work on our behalf, such as payment processors, shipping companies, IT service providers, and marketing service providers. These third parties are authorized to use your personal information only as necessary to provide these services to us.
• In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation, or legal process.
• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property, and safety of Pure Earth Essences or others.
• In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company.
• With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

• The right to access the personal data we hold about you.
• The right to rectify inaccurate personal data or complete incomplete data.
• The right to erasure of your personal data in certain circumstances.
• The right to restrict the processing of your personal data in certain circumstances.
• The right to data portability, allowing you to obtain and reuse your personal data for your own purposes across different services.
• The right to object to the processing of your personal data in certain circumstances, including processing for direct marketing purposes.
• The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the contact information provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights.

Security

We take reasonable measures, including administrative, technical, and physical safeguards, to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee its absolute security.

Third-Party Links

Our online platform may contain links to websites or services operated by third parties. This privacy policy does not apply to the practices of third parties, and we are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party sites or services that you visit.

Children's Privacy

Our online platform and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information.

Changes to This Policy

We may update this privacy policy from time to time. We will post the updated policy on this page and indicate when it was last revised. We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information.

Contact Us

For any questions or concerns regarding this privacy policy or our data practices, you may contact Pure Earth Essences at the following physical address:

Pure Earth Essences
45
Prabhat Road,
Ground Floor,
Pune, Maharashtra,
411004
India